Business Central Magazine

Cover Story

The Virnig Difference


What does it take to
start a company that
produces nationally
recognized equipment
and employs over
200 people? Loyal
employees, a passion
for quality, and about
500 square feet.

24 Ma Cover Bc Web

A Sign of the past

By John Decker

Over 100 years later, the site of the Gannon Elevator still services the needs of Central Minnesota Farmers.

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The user experience

By Sarah Cords

The key to a winning website is putting the user experience first.

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Online Only

5 Tips to improve your professional networking

Networking is an integral part of operating a small business, as it facilitates the development of relationships, the procurement of customers and the expansion of the company. Yet, professional networking can be daunting for small business owners. If your networking efforts are falling flat, it might be time to shake things up a bit.

the value of nano-influencers

The influencer world, often dominated by mega-influencers with millions of followers, holds great potential for driving in-store visits. But within the influencer landscape, a silent movement simmers beneath the surface: The rise of the nano-influencer.

marketing must-have: short-form videos

As video content has become more prevalent on social media and advertising platforms, video marketing has evolved from an optional tactic to a critical strategy for companies of all sizes. Recent data indicates a clear trend of viewers preferring short-form videos over longer videos.

The best recruiting platforms for Small businesses

Recruiting the right employees for a small business can be a challenging and time-consuming process. These platforms help you find the best talent in a more efficient and effective way.


Chetty, Raj, et al. “Social Capital I: Measurement and associations with economic mobility.” Nature, 2022, pp. 108–121, Chetty, Raj, et al. “Social Capital and Economic Mobility” Non-technical research summary. Opportunity Insights, August 2022.

“Friendship: Enrich Your Life and Improve Your Health.” Mayo Clinic, Mayo Foundation for Medical Education and Research, 12 Jan. 2022, Rosalsky, Greg. “Why the American Dream Is More Attainable in Some Cities than Others.” NPR, NPR, 1 Aug. 2022,