Business Central Magazine
Cover Story
hard work & determination
By GAIL IVERS // Photos by JOEL BUTKOWSKI, BUTKOWSKI DIGITAL IMAGING
Business owners Erin Lucas and Mateo Mackbee agree, vision and hard work matter, but, you can’t succeed without the help of others..
Building a value-added sales team
By Doug Cook
Here are 7 steps to implementing a true sales force transformation.
Tactics that pay off
By Erin Perry
Choosing the right marketing mix is important to your customer experience and your bottom line.
Online Only
a place to belong
The concept of the metaverse still remains an abstract thought to most people – but that doesn’t mean it’s not important. In fact, 80% of consumers feel more included within the metaverse than in real life. So what does that mean for marketing in the metaverse?.
hire the best without paying the most
As the entire country continues to face hiring challenges, the answer always seems to come back to what a job is paying. Could there be more to finding the perfect candidates? These four ideas can help you attract the right person for your job opening – beyond the pay range.
qr code comeback
Very few pieces of marketing technology have had quite the comeback as the QR code thanks to contactless preferences that came out of the pandemic. So how can you use this tool to your advantage? Here are some tips you can use to enhance your marketing efforts with QR codes.
(new) word on the street
Every year, Merriam-Webster adds words to their collection. Sometimes founded in pop culture, sometimes becoming popularized first by academic circles, this broadcast talks about the journey these words go on to earn their spot in the dictionary.
wanna pizza me?
Picnic Works debuted their Picnic Pizza Station in early 2020. The machine automates the sauce, cheese and topping placement. The future of pizza is here. Want a bite?
fragility vs resiliency
What makes a business resilient? By Nazimuddin Shaikh and Lynn MacDonald
This story first appeared in the November-December 2022 issue of Business Central Magazine. A list of sources appears below.
References
Martin, R., & Sunley, P. (2015). On the notion of regional economic resilience: conceptualization and explanation. Journal of Economic Geography, 15(1), 1–42. https://www.jstor.org/stable/26159656
Alekseev, G., Amer, S., Gopal, M., Kuchler, T., Schneider, J. W., Stroebel, J., & Wernerfelt, N. C. (September, 2020). “The Effects of COVID-19 on U.S. Small Businesses: Evidence from Owners, Managers, and Employees.” NBER Working Paper 27833. Retrieved September 5, 2022, from https://www.nber.org/system/files/working_papers/w27833/w27833.pdf
Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of covid-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656–17666. https://doi.org/10.1073/pnas.2006991117
Chen, C. C., Ünal, A. F., Leung, K., & Xin, K. R. (2016). Group harmony in the workplace: Conception, measurement, and validation. Asia Pacific Journal of Management, 33(4), 903–934.
Hadjielias, E., Christofi, M., & Tarba, S. (2022). Contextualizing Small Business Resilience during the COVID-19 pandemic: Evidence from small business owner-managers. Small Business Economics. https://doi.org/10.1007/s11187-021-00588-0