Business Central Magazine

Cover Story


hard work & determination

By GAIL IVERS // Photos by JOEL BUTKOWSKI, BUTKOWSKI DIGITAL IMAGING

Business owners Erin Lucas and Mateo Mackbee agree, vision and hard work matter, but, you can’t succeed without the help of others..

2022nd Bc Cover

Building a value-added sales team

By Doug Cook

Here are 7 steps to implementing a true sales force transformation.

Building A Value Added Sales Team Image Pg 22 1

Tactics that pay off

By Erin Perry

Choosing the right marketing mix is important to your customer experience and your bottom line.

Tactics That Pay Off Image Page 18

Online Only


a place to belong

The concept of the metaverse still remains an abstract thought to most people – but that doesn’t mean it’s not important. In fact, 80% of consumers feel more included within the metaverse than in real life. So what does that mean for marketing in the metaverse?.

hire the best without paying the most

As the entire country continues to face hiring challenges, the answer always seems to come back to what a job is paying. Could there be more to finding the perfect candidates? These four ideas can help you attract the right person for your job opening – beyond the pay range.

qr code comeback

Very few pieces of marketing technology have had quite the comeback as the QR code thanks to contactless preferences that came out of the pandemic. So how can you use this tool to your advantage? Here are some tips you can use to enhance your marketing efforts with QR codes.

(new) word on the street

Every year, Merriam-Webster adds words to their collection. Sometimes founded in pop culture, sometimes becoming popularized first by academic circles, this broadcast talks about the journey these words go on to earn their spot in the dictionary.

wanna pizza me?

Picnic Works debuted their Picnic Pizza Station in early 2020. The machine automates the sauce, cheese and topping placement. The future of pizza is here. Want a bite?

fragility vs resiliency

What makes a business resilient? By Nazimuddin Shaikh and Lynn MacDonald

This story first appeared in the November-December 2022 issue of Business Central Magazine. A list of sources appears below.

References

Martin, R., & Sunley, P. (2015). On the notion of regional economic resilience: conceptualization and explanation. Journal of Economic Geography, 15(1), 1–42. https://www.jstor.org/stable/26159656

Alekseev, G., Amer, S., Gopal, M., Kuchler, T., Schneider, J. W., Stroebel, J., & Wernerfelt, N. C. (September, 2020). “The Effects of COVID-19 on U.S. Small Businesses: Evidence from Owners, Managers, and Employees.” NBER Working Paper 27833. Retrieved September 5, 2022, from https://www.nber.org/system/files/working_papers/w27833/w27833.pdf

Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of covid-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656–17666. https://doi.org/10.1073/pnas.2006991117

Chen, C. C., Ünal, A. F., Leung, K., & Xin, K. R. (2016). Group harmony in the workplace: Conception, measurement, and validation. Asia Pacific Journal of Management, 33(4), 903–934.

Hadjielias, E., Christofi, M., & Tarba, S. (2022). Contextualizing Small Business Resilience during the COVID-19 pandemic: Evidence from small business owner-managers. Small Business Economics. https://doi.org/10.1007/s11187-021-00588-0