Business Central Magazine
Cover Story
The road ahead
By Emily Bertram // Photos by Switchboard
Motor Works Auto Repair Owners Jason Kath and Adam Preusser built a thriving business by putting themselves in the driver’s seat.
Smarter Planning, Better Protection
By Randy Krebs
New technology is reshaping how businesses prepare for and respond to threats.
Clicks, Clips & Credibility
By Jeanine Nistler
Attention is earned differently now, and the marketing tactics behind it are evolving fast.
Online Only
Give Coopetition a Try
Small businesses can benefit greatly from “coopetition,” a strategic blend of cooperation and competition. By joining forces in areas like bulk purchasing, marketing or sharing resources, small businesses can overcome common constraints such as limited capital, marketing reach and operational capacity.
Virtually Connected
Creating connections with co-workers can be beneficial for your workforce, especially if they work remotely. If you lead a remote team, you can build high-quality connections together by making time for small talk, encouraging open communication, modeling vulnerability and supporting shared experiences.
Startup Cash Flow Woes
Startups can look successful on paper, with strong revenue and profits, but still fail if they don’t manage when money actually comes in and goes out. Without careful attention to cash flow timing, collections, and spending, even profitable businesses can run out of cash and collapse.
Stop the Scroll
The scroll feature that is commonplace on social media and shopping apps continuously loads new content, making it difficult for users to disengage. To break the habit, users can utilize screen time features, schedule scrolling sessions or remove social media apps.
from this issue
Economy Central References
CoinMarketCap. Cryptocurrency Market Data and Bitcoin Dominance. Bitcoin Dominance | CoinMarketCap
Federal Trade Commission, Consumer Advice, “What to know about cryptocurrency and scams” May 2022. https://consumer.ftc.gov/articles/what-know-about-cryptocurrency-scams
Reserve Bank of Australia, Digital Currencies Explainer, https://www.rba.gov.au/education/resources/explainers/cryptocurrencies.html
Microsoft’s M365 Copilot was used to support editing, clarity, and organization while drafting this article. All final content decisions were made by the authors.