Business Central Magazine
Cover Story
ONE OF A KIND
By EMILY BERTRAM // Photos by JOEL BUTKOWSKI, BUTKOWSKI DIGITAL IMAGING
Jay & Tina Mrozek, owners of Blacklight Adventures, offer trend-busting family fun for all generations.
ALL TOGETHER NOW
By Vicki Johnson
Great developments are taking place in downtown St. Cloud, and stakeholders are working hard to keep the momentum going.
PHONE PHOTO PRO
By Sam Kraulik
Most smartphones have extensive photo capabilities. So how can you use them to capture the best marketing imagery?
Online Only
Email Marketing Do’s and Don’ts
Effective email marketing is a mix of creativity and analytics. Great design is nothing without analytical review. Metrics are nothing without eye-catching subject lines. The do’s and don’ts of email marketing are simple but important.
Practice Doing Nothing
It’s easy to be overly-driven in our careers, even though it can raise stress, reduce creativity and weaken immune systems. These roadblocks can halt production at every level, which makes it important to recognize when it’s time for a break. Smart leaders know that sometimes one of the best ways to get things done is to do nothing at all.
Marketing and AI: Where it Fits
You can hardly go online without seeing something about generative AI, even though it’s been around for some time. Knowing the best applications for the technology will prove important as it continues to grow. So how can marketers use AI to its full potential?
How to Hire Seasonal Workers
As labor shortages still plague many employers, attracting seasonal workers is even more difficult than ever before. That said, it’s not impossible, when certain considerations are taken into account. Looking at things like your hiring process and where you search for employees is a starting point.
Star Tribune Top Workplaces
Check out the full list of Top Workplace winners.
The Economics of Pickleball – References
The Future of Pickleball: An Economic Perspective (economicsreview.org)
Social Capital I: Measurement and Associations with Economic Mobility | NBER
Social Capital II: Determinants of Economic Connectedness | NBER
Most In-Demand Jobs
View the full survey results of the April 2023 Explore MN Tourism “Summer Traveler Plans Survey.”
Business Awards Luncheon
View the photo gallery from the 2023 Business Awards Luncheon on May 3rd at the Park Event Center!