Business Central Magazine
Cover Story
Bloom where you are planted
By Emily Bertram// Photos by Switchboard
What do unusual houseplants, snarky giftware, artistic chairs and a wedding expo have in common? Ashley Green..
.
Email hacked! now what?
By Clint Lentner
Awareness and swift action are keys to protecting yourself and your company.
Leveling up
By A.J. Kaufman
Boost customer loyalty and employee engagement by making business more fun.
Online Only
Mistake-proof
Everyone makes mistakes, even competent leaders. Understanding the most common types of mistakes and being prepared for them can help minimize their occurrences. The key often lies in simply slowing down.
customers need demand options
According to a PYMNTS Intelligence report, 77% of consumers would abandon their online shopping carts if their preferred payment options were not available. Consumers demand options when it comes to payments, so how can companies adapt?
chatgpt prompts for b2b marketers
Artificial Intelligence chatbot ChatGPT has endless uses in the workplace – even for business-to-business companies. Sometimes the most challenging part if simply knowing what to ask. These prompts can help get you started.
the punctuality predicament
Do you have an employee or colleague who is always late – to work, back from break, even with assignments? It can take a toll on a whole team after a while. So, what’s the best approach for dealing with this behavior?
References
From This Issue
Economy Central References
Baker, S. R., Baksy, A., Bloom, N., Davis, S. J., & Rodden, J. A. (2020). Elections, Political Polarization, and Economic Uncertainty. National Bureau of Economic Research, Working Paper No. 27961. https://doi.org/10.3386/w27961
Coibion, O., Georgarakos, D., Gorodnichenko, Y., Kenny, G., & Weber, M. (2024). The effect of macroeconomic uncertainty on household spending. American Economic Review, 114(3), 645–677. https://doi.org/10.1257/aer.20221167
Dibiasi, A., Abberger, K., Siegenthaler, M., & Sturm, J.-E. (2018). The effects of policy uncertainty on investment: Evidence from the unexpected acceptance of a far-reaching referendum in Switzerland. European Economic Review, 104, 38-67. https://doi.org/10.1016/j.euroecorev.2018.01.002
Foremny, D., & Riedel, N. (2014). Business taxes and the electoral cycle. Journal of Public Economics, 115, 48-61. https://doi.org/10.1016/j.jpubeco.2014.04.005
Galli-Debicella, A. (2021). How SMEs Compete Against Global Giants Through Sustainable Competitive Advantages. Journal of Small Business Strategy, 31(5), 13–21. https://doi.org/10.53703/001c.29812
Gonçalves, T., Barros, V., & Serra, G. (2022). Political elections uncertainty and earnings management: Does firm size really matter? Economics Letters, 214, 110438. https://doi.org/10.1016/j.econlet.2022.110438
Stokey, N. L. (2013). Wait-and-see: Investment options under policy uncertainty (Working Paper No. 19630). National Bureau of Economic Research. https://doi.org/10.3386/w19630