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• Successful email campaigns

  Good list compliance, effective audience targeting, and engaging content are key to a successful email marketing campaign.
  
  

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• Top cybersecurity news sites

  Staying on top of cybersecurity trends and threats is almost a full-time job. The industry expands every day as new applications come online for the internet of things, machine learning, and artificial intelligence.  SmartBrief has compiled a list of nine top information security websites to help small businesses stay informed.
  
  

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• Ethical decision making

  In the workplace, bosses and managers may hold absolute power. But how they wield that power will determine the loyalty and, by natural consequence, the productivity of their employees. Acting ethically is not necessarily straightforward because even careful decisions can lead to perceptions of unfairness. Here are six questions to ask to ensure you take the right approach.
  
  

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• Creativity Myths

  Anyone with a little practice and some training can deliver creative and innovative ideas. The first step is to resist the urge to limit your thinking by believing in some long-standing myths about creativity.
  
  

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• Point of Intersection

  Photographer Edas Wong has a knack for capturing the subtle—and accidental—harmonies that happen in the world. Wong had to train himself to put his focus on the street itself and sense those fleeting times when humans and their environment intersect in enchanting ways, resulting in some very cool photos.
  
  

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• Gene Editing

  Is gene-editing technology something to fear or celebrate?  Scientist Bob Reiter says: celebrate. 
  
  

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• Is remote work here to stay?

  Is remote work here to stay?
  By Hannah Mayhew and Lynn MacDonald
  This story first appeared in the March-April 2021 issue of Business Central Magazine. Following are the sources used in the story.
   
  References
   
  Bartik, Alexander et. al. (2020). What Jobs Are Being Done at Home During the COVID-19 Crisis? Evidence from Firm-Level Surveys. NBER Working Papers Series. https://www.nber.org/system/files/working_papers/w27422/w27422.pdf
   
  Brenan, Megan. (2020.) Covid-19 and Remote Work: An Update. Gallup. https://news.gallup.com/poll/321800/covid-remote-work-update.aspx
   
   Dingel, Jonathan I., Neiman, Brent. (2020). How Many Jobs Can Be Done at Home? NBER Working Papers Series. https://www.nber.org/system/files/working_papers/w26948/w26948.pdf
   
  Dingel-Neiman estimates for St. Cloud MSA found here: https://github.com/jdingel/DingelNeiman-workathome/blob/master/MSA_measures/output/MSA_workfromhome.csv
   
  Greiner, Luke. (2017.) St. Cloud Economic Trends. Minnesota Department of Employment and Economic Development.
  https://www.ci.stcloud.mn.us/DocumentCenter/View/13407/luke-St-Cloud-Real-Estate-Summit2?bidId=
   
  U.S. Bureau of Labor Statistics (2018). Job Flexibilities and Work Schedules Summary.
  https://www.bls.gov/news.release/flex2.nr0.htm

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• Connecting

  Now more than ever it’s important to talk with your representatives.
   
  Even though we can’t meet with our elected officials in-person, there are plenty of opportunities to connect with them through online meetings and written communication.  Don’t let the pandemic limit your access or input with our elected leaders.
  
  

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