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READER PROFILE
Business Central
readers are the leaders in their companies and their industries.
Our most recent membership survey tells us our readers are business
owners, CEOs, presidents, and senior managers. That means when you
advertise in Business Central you're reaching the people who make
the final decisions on purchases for their businesses and
organizations.
BUYING DECISIONS
92% or nine out of
10 readers tell us they prefer to do business
with other Central Minnesota businesses. What’s
more, almost 60% or
six of 10 readers say they are likely
to give preference
to
Business Central
advertisers when
making business
purchases.*
Business Central
magazine
is the best
business to business choice in central Minnesota.
DEMOGRAPHICS
Circulation:
6000 business
owners and executives
in Central
Minnesota
Job Title:
87 percent CEO,
Owner, President,
Senior Management
Pass along:
68 percent of our
readers pass their issue of
Business Central
on to at
least one other person
Age: 35
– 54
Gender:
70% male; 30% female
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Industry:
32% Business Services
18% Retail
16% Manufacturing/Wholesale
14% Government/Non-profit
11% Personal Services
9% Other
Employee
size:
28% 1-4
35% 5-24
23% 25-99
14% 100+ |
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