Can Brick-and-mortar stores compete with ecommerce? Oh, yes we can*…
Traditional brick-and-mortar stores continue to feel the effects of the Internet as digitally mesmerized online shoppers patronize popular e-commerce sites such as Amazon, Apple, eBay, Staples, and Wal-Mart. Some retailers have cried “uncle” and taken a final breath. Others have closed locations and streamlined operations in efforts to compete within the e-commerce environment. Brick-and-mortar stores can compete by becoming omni-channel marketers, finding their technology “groove,” and offering customers a more human touch.
Following are the sources used in this story:
1. “Brick is the New Black,” Keynote Speaker: Baljit S. Dail, CEO of JDA Software, National Retail Federation Big Picture Conference 2015, < https://www.youtube.com/watch?v=8j0m10Sr7Bk
2. “Site speed: case studies, tips and tools for improving your conversion rate,” by David Moth, Econsultancy.com, < https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate/
3. “Two Trends for Retailers to Watch in 2016,” by Jennifer Overstreet, February 9, 2016, National Retail Federation, < https://nrf.com/news/2-trends-retailers-watch-2016
4. “Amazon to open 2nd
physical bookstore, this one in Southern California,” by Jennifer Van Grove and Shan Li, Los Angeles Times, March 8, 2016, < http://www.latimes.com/business/la-fi-amazonbooks-malls-20160308-story.html
*Our title and introduction is a 1970’s flashback to the BeeGee’s (1977) and the Pointer Sisters (1974).