About Business Central Magazine

A publication of the St. Cloud Area Chamber of Commerce, Business Central was established in January 2000 and has been produced bi-monthly ever since. The goal of the magazine is to provide reliable local business information to companies in Central Minnesota.

Business Central Magazine is at the top of its class. Only about eight percent of all new magazines survive past three years, and Business Central is well past that mark, making us a true industry leader! In fact, our readers agree with this assessment. Our most recent readership survey shows that since our inaugural issue in January 2000 we have seen a steady increase in the length of time our readers spend looking at the magazine, the percent of the magazine they read, and the number of people they share it with.

As the original business publication of Central Minnesota, Business Central Magazine is often imitated, but never duplicated. Our focus is on the business people of Central Minnesota – the faces and the voices that make this a great place to live, work, and do business. We continue to grow by adding fresh editorial content and creating innovative advertising opportunities that work for businesses in Central Minnesota.

Managing Editor



Managing Editor Gail Ivers is also vice president of the St. Cloud Area Chamber of Commerce. Gail is a graduate of St. Cloud State University with majors in mass communications and marketing and a Masters Degree in training and development. She has been with the Chamber for over 20 years and was part of the team that launched Business Central Magazine in 2000. Gail can be reached at 320-251-2940, ext. 109 or givers@StCloudAreaChamber.com

St. Cloud Area Chamber of Commerce

The Chamber of Commerce exists to create, enhance and promote a healthy business environment for its members. The Chamber provides services to business throughout Central Minnesota, with the major focus on the St. Cloud metropolitan area, including the cities of St. Cloud, Sartell, Sauk Rapids, St. Joseph, and Waite Park. Two division of the Chamber -- Sauk Rapids and Waite Park – serve the specific needs of businesses in those communities. In addition to Business Central Magazine, the St. Cloud Area Chamber produces a number of other business publications. For more information, visit www.StCloudAreaChamber.com

Meet our writers

News & Events

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  • Live video and audio content can be repurposed for use across multiple social media channels.  It all begins with having a plan in place before you start recording, one that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.
    Source: socialmediaexaminer.com

  • When it comes to purchasing or leasing business equipment, the right decision depends on what works for your specific situation.  Conserve working capital vs. a balance-sheet asset?  Long-term investment vs. moving on to the newest technology?  Potential tax deduction vs. greater upfront costs?  As with any decision, researching your options and considering both pros and cons is the best way to determine what works best for your company.
    Source: Nav.com

  • You may have been conducting performance reviews for years, but in the era of COVID-19 everything has changed.  If half of your workforce is working remotely, how do you review their performance?  The Harvard Business Review has several suggestions, including reflecting on the purpose of the review, determining exactly what you're evaluating, and being compassionate.

  • Making a big decision can be paralyzing. Jobs, revenue, even companies can be on the line if you make a bad decision.  How can you learn to move forward without over-thinking a situation?  Look for the decision that both "thinks" and "feels" right and be prepared to adapt.  There's more to it than that, of course, but this process can help you get started.
    Source: Fast Company Online

  • COVID-19 Infects Consumer Confidence
    Like any good virus, the coronavirus spreads rapidly infecting both people and business, by Allison Bily and Lynn MacDonald, St. Cloud State University.
     
    Following are the sources used in this article, which first appeared in the November 2020 issue of Business Central Magazine.
     
    References
     
    Chetty, R., Friedman, J.N., Hendren, N., Stepner, M, and the OI Team, “The Economic Impacts of COVID-19: Evidence from a New Public Database Built from Private Sector Data.” Working paper. September 2020. https://opportunityinsights.org/wp-content/uploads/2020/05/tracker_paper.pdf
     
    Chetty, R. ET Now. “Coping with the Covid-19 Pandemic,” Interview with Raj Chetty. August 10, 2020. https://www.youtube.com/watch?v=byVeYOaCvoI
     
    Mankiw, N. Gregory. “The Covid-19 Recession of 2020,” forthcoming in Macroeconomics 11e. August 2020. https://scholar.harvard.edu/files/mankiw/files/covid-19_recession_of_2020_aug2020.pdf
     
    Data from: Opportunity Insights Economic Tracker, Explore the Data, National and MN data. https://tracktherecovery.org/. Accessed on September 20, 2020.

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