Business Central Magazine
Table of Contents September/October 2012

President's Letter:   The Business Side of Things 6
Editor's Note:   Fish Tales 8
Business Calendar:     16
Network Central:     20
Top Hats:     22
News Reel:   What's happening and who's moving.   Business news from around Central Minnesota. 10
Book Review:   Be the Elephant:  Build a Bigger, Better Business by Steve Kaplan 10
Your Voice in Government:    Hire A Veteran  Members of the armed services offer ideal employee traits, including a focus on responsibility and professionalism. 12
People to Know:     14
The Trouble with Business:  
Noncompete Agreements  Noncompetition agreements can be an excellent tool, but they're not the right fit for everyone.
Management Tool Kit:   Recipe for Success  In the sales world, nothing is more important than prospecting. 24
Tech News
Going Green     26
TechStrategies:   An App for That  Today's computer apps allow businesses to engage customers and generate revenue. 31
Economy Central presented by Falcon Bank:     32
Welcome Back Students
Central Minnesota
  Growth Guide
Smart Business
Smart Business     53
Feature:   Risky Business  In today's economy any business can be a risky one.  Knowing your industry and finding creative solutions to control costs can mean the difference between success and failure. 44
Special Focus:   Growing Pains  Consider the potential benefits and challenges before making the decision to open a second location.. 48
Business Spotlight:   Russ Portele, Coldwell Banker Burnet
Online Only:   Innovation Motivation
    A Reading List for Innovators
    Content Marketing
    Forgotten Expenses

News & Events

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Online Only

  • The Taxpayer Advocate Service of the IRS has developed several tools for individuals and employers to assist in estimating their Affordable Care Act related credits and payments. For instance, The Small Business Health Care Tax Credit Estimator can help you determine if you might be eligible for the Small Business Health Care Tax Credit and how much credit you might receive.  Learn more here.
  • Some of the most common errors include failure to create a contract, not establishing clear payment terms, and neglecting to follow-up with customers who don’t pay on time.  Find the other nine here.
  • Doing too much, doing too little, and wanting it for free are some of the biggest mistakes small businesses make when it comes to social media marketing.  Read about other mistakes and how to avoid them here.
  • Some simple precautions can go a long way toward protecting your business from hackers.  Here are five simple tips that will help keep your data safe.
  • Minnesota claimed the top spot in the CNBC, First in Business Worldwide, ninth annual list of America’s Top States for Business. Minnesota, which took sixth place last year, came out on top, scoring 1,584 out of 2,500 points.  The rankings for all 50 states are available here.
  • We celebrated 15 years in business at an open house with the Chamber of Commerce.  Jim McAlister, Tell-A-Vision Productions, put together a video for us.  Among the stars are associate publisher Wendy Hendricks, Hendricks Marketing.  You can watch the video here.
  • On November 3, 2015, the St. Cloud Area School District is asking voters to decide on a proposed Bond Referendum.  Take time to educate yourself before you cast your ballot.  You can find referendum information, including the tax impact for individual homeowners and businesses here.

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