Business Central Magazine
Table of Contents September/October 2012

CONTENTS      
President's Letter:   The Business Side of Things 6
Editor's Note:   Fish Tales 8
Business Calendar:     16
Network Central:     20
Top Hats:     22
Cover Story:   OPTION MANAGEMENT 36
       
UPFRONT      
News Reel:   What's happening and who's moving.   Business news from around Central Minnesota. 10
Book Review:   Be the Elephant:  Build a Bigger, Better Business by Steve Kaplan 10
Your Voice in Government:    Hire A Veteran  Members of the armed services offer ideal employee traits, including a focus on responsibility and professionalism. 12
People to Know:     14
The Trouble with Business:  
Noncompete Agreements  Noncompetition agreements can be an excellent tool, but they're not the right fit for everyone.
18
BUSINESS TOOLS      
Management Tool Kit:   Recipe for Success  In the sales world, nothing is more important than prospecting. 24
Tech News
 
24
Going Green     26
TechStrategies:   An App for That  Today's computer apps allow businesses to engage customers and generate revenue. 31
Economy Central presented by Falcon Bank:     32
       
SPECIAL SECTIONS      
Welcome Back Students
    28
Central Minnesota
  Growth Guide
49
Smart Business
    51
Smart Business     53
       
THIS ISSUE      
Feature:   Risky Business  In today's economy any business can be a risky one.  Knowing your industry and finding creative solutions to control costs can mean the difference between success and failure. 44
Special Focus:   Growing Pains  Consider the potential benefits and challenges before making the decision to open a second location.. 48
Business Spotlight:   Russ Portele, Coldwell Banker Burnet
54
       
       
Online Only:   Innovation Motivation
 
    A Reading List for Innovators
     
    Content Marketing
     
    Forgotten Expenses
 
 


News & Events


View All Events ...

Online Only

  • You can se the entire photo gallery of the 2014 St. Cloud Area Chamber's Business Awards Luncheon here.
  • Business News Daily walks you through the pros and cons of the iOS, Android, and Windows phones.  It’s worth reading just to see the comments from those who weigh-in regarding their favorite system.
  • A solid assortment of startups are taking advantage of the consumer power of tech savvy female users.  Here are 10 startups that may want to attract both men and women, but the focus is definitely on women
  • Thoughtful leaders are truly respected. Here are six traits that make them so admired.
  • It’s not always easy for healthcare startups, which have to brave the regulatory world of the FDA.  Learning to work with the system is probably best, but not everyone is choosing that route.  Here are five ideas for getting along – or not – with the FDA.
  • The MIT Media Lab's Tangible Media Group recently unveiled inFORM, its dynamic shape display which allows you to interact with real objects by reaching through your screen.  Watch the video here.
  • Here’s another cool video.  Apple’s recent patent application for a holographic iPhone has imaginations going wild.  Fast Company tracked down a concept video by Mike Ko, who has created animations for companies such as Google, Nike, Toyota, and NASCAR.  The short clip simulates what it might look like if images left the iPhone screen and floated in the air.  You can watch it here.
  • Seniors and baby boomers make up a whopping 23.4 percent of the population. If you haven’t thought about how to reach this market, you’d better start.  This video shows how nine entrepreneurs pitch their products to Baby Boomers – in just three minutes each!
  • Americans in the 55-64 age group start new businesses at a higher rate than those in their twenties and thirties and have, every single year, from 1996 to 2013.  Research suggests that there are several ways policymakers can support this important phenomenon of older entrepreneurship. Dane Stangler, vice president, research and policy, Ewing Marion Kauffman Foundation, addressed this topic in February 2014 before the U.S. Senate Special Committee on Aging & the Senate Committee on Small Business and Entrepreneurship.  Read his remarks here.

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