Business Central Magazine
Table of Contents September/October 2012

CONTENTS      
President's Letter:   The Business Side of Things 6
Editor's Note:   Fish Tales 8
Business Calendar:     16
Network Central:     20
Top Hats:     22
Cover Story:   OPTION MANAGEMENT 36
       
UPFRONT      
News Reel:   What's happening and who's moving.   Business news from around Central Minnesota. 10
Book Review:   Be the Elephant:  Build a Bigger, Better Business by Steve Kaplan 10
Your Voice in Government:    Hire A Veteran  Members of the armed services offer ideal employee traits, including a focus on responsibility and professionalism. 12
People to Know:     14
The Trouble with Business:  
Noncompete Agreements  Noncompetition agreements can be an excellent tool, but they're not the right fit for everyone.
18
BUSINESS TOOLS      
Management Tool Kit:   Recipe for Success  In the sales world, nothing is more important than prospecting. 24
Tech News
 
24
Going Green     26
TechStrategies:   An App for That  Today's computer apps allow businesses to engage customers and generate revenue. 31
Economy Central presented by Falcon Bank:     32
       
SPECIAL SECTIONS      
Welcome Back Students
    28
Central Minnesota
  Growth Guide
49
Smart Business
    51
Smart Business     53
       
THIS ISSUE      
Feature:   Risky Business  In today's economy any business can be a risky one.  Knowing your industry and finding creative solutions to control costs can mean the difference between success and failure. 44
Special Focus:   Growing Pains  Consider the potential benefits and challenges before making the decision to open a second location.. 48
Business Spotlight:   Russ Portele, Coldwell Banker Burnet
54
       
       
Online Only:   Innovation Motivation
 
    A Reading List for Innovators
     
    Content Marketing
     
    Forgotten Expenses
 
 


News & Events


View All Events ...

Online Only

  • Your company's leaders aren't necessarily the people with the titles and offices. Identifying and reinforcing their leadership behavior can give your whole organization a boost.  What does a hidden leader look like?  Learn more here.
  • Tablets have become powerful tools for conducting business while on the go. But which one to buy?  Find a summary of the key attributes of five different tablets here.
  • Just about every B2B marketer is looking for ways to generate more leads.  Here are five lead-generating experiments you can try today.
  • Developing a firm understanding of your audience can help you achieve success across a wide variety of social media sites.  Duct Tape Marketing has four suggestions to make the job easier.
  • The Greater Minnesota Job Expansion Program provides tax benefits to businesses located in Greater Minnesota that increase employment. Qualifying businesses that meet job-growth goals may receive sales tax refunds for purchases made during a seven-year period.  You can find eligibility and application details here.
  • A plethora of email marketing solutions now offer advanced systems that let you send automated, beautifully designed rich-media messages that deliver a decent return on investment. The benefits and uses of five different programs can be found here.

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