Business Central Magazine
Table of Contents September/October 2012

CONTENTS      
President's Letter:   The Business Side of Things 6
Editor's Note:   Fish Tales 8
Business Calendar:     16
Network Central:     20
Top Hats:     22
Cover Story:   OPTION MANAGEMENT 36
       
UPFRONT      
News Reel:   What's happening and who's moving.   Business news from around Central Minnesota. 10
Book Review:   Be the Elephant:  Build a Bigger, Better Business by Steve Kaplan 10
Your Voice in Government:    Hire A Veteran  Members of the armed services offer ideal employee traits, including a focus on responsibility and professionalism. 12
People to Know:     14
The Trouble with Business:  
Noncompete Agreements  Noncompetition agreements can be an excellent tool, but they're not the right fit for everyone.
18
BUSINESS TOOLS      
Management Tool Kit:   Recipe for Success  In the sales world, nothing is more important than prospecting. 24
Tech News
 
24
Going Green     26
TechStrategies:   An App for That  Today's computer apps allow businesses to engage customers and generate revenue. 31
Economy Central presented by Falcon Bank:     32
       
SPECIAL SECTIONS      
Welcome Back Students
    28
Central Minnesota
  Growth Guide
49
Smart Business
    51
Smart Business     53
       
THIS ISSUE      
Feature:   Risky Business  In today's economy any business can be a risky one.  Knowing your industry and finding creative solutions to control costs can mean the difference between success and failure. 44
Special Focus:   Growing Pains  Consider the potential benefits and challenges before making the decision to open a second location.. 48
Business Spotlight:   Russ Portele, Coldwell Banker Burnet
54
       
       
Online Only:   Innovation Motivation
 
    A Reading List for Innovators
     
    Content Marketing
     
    Forgotten Expenses
 
 


News & Events


View All Events ...

Online Only

  • The 33rd edition of the popular Getting Started in Business guide features expanded sections on business entity choice, changes in employment law and unemployment regulation, financing and taxation. Developed by the Minnesota Department of Employment and Economic Development.  You can download it here.
  • Getting noticed by your target audience is getting more and more difficult.  Here are five tips to help you stay ahead of the competition.
  • Success on YouTube depends on what you want to accomplish.  These key questions will help you develop your video strategy.
  • Business-to-business lead generation requires marketers to guide prospects through the process of identifying, understanding and addressing their problems, writes John Jantsch. See what he has to say about proper lead generation – or lead guiding – here.
  • Mycestro is the next generation of 3D Mouse. It is slim, easy to use, fits on your finger, and allows you to control your computer with simple hand gestures.  See the Mycestro in action here.
  • The Minnesota Department of Employment and Economic Development (DEED) has developed a pilot program that provides up to $25,000 to help small businesses pay for technical assistance and services from public higher education institutions and nonprofit entities.  You can find application materials and other details about the program here.
  • A Sustainable Future
    From urban planning to consumerism, sustainable business practices touch every part of our lives…and impact your bottom line.
     
    Sustainability objectives have become part of many organizational strategic goals. Global companies are making news as they work to reduce their energy footprints.  But they aren't alone.  There are many companies and organizations in the St. Cloud area that are taking “going green” to heart.
     
    Following are the sources By mary macdonell Belisle used in this story that appeared in the March 2015 issue of Business Central Magazine.
     
    1. McKinsey Global Survey, < http://www.sustainablebrands.com/digital_learning/research/mckinsey-global-survey-business-sustainability >
    2. St. Cloud’s 2011 Comprehensive Annual Financial Report, < http://www.ci.stcloud.mn.us/275/Annual-Financial-Reports-CAFR >
    3. “Electrolux awarded EU sustainable energy award,” Feb. 2, 2007 < http://group.electrolux.com/en/electrolux-awarded-eu-sustainable-energy-award-1638/ >
    4. “Electrolux named 2011 EnergyStar® Product Manufacturer of the Year,”  < http://newsroom.electrolux.com/us/2011/03/15/electrolux-named-2011-energy-star%C2%AE-product-manufacturer-partner-of-the-year/ >
    5. “Electrolux ranked Household Durables Industry Leader in the Dow Jones Sustainability World Index,”   < http://group.electrolux.com/en/topic/dow-jones-sustainability-world-index/ >
    6. 2013 Annual Report <  http://annualreports.electrolux.com/2013/en/Sustainability/CEOStatement.html
    7. College of Saint Benedict Sustainability Master Plan 2012, < http://www.csbsju.edu/Documents/CSB%20Sustainability/MasterPlanJune12.pdf >
    8. “Giving old stuff new life at CSB,” by Ann Wessel, St. Cloud Times < http://www.sctimes.com/story/news/local/2014/05/16/giving-old-stuff-new-life-csb/9202719/ >
    9. “CSB eliminates sale, purchase of plastic water bottles on campus,” < http://www.csbsju.edu/news/water-bottle-policy >
    10. East Side Glass, Innovative Power Systems website < http://ips-solar.com/installations/show/east-side-glass/ >

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