Table of Contents March/April 2012

CONTENTS      
President's Letter:   Are We There Yet? 6
Editor's Note:   Office Work 8
Business Calendar:     14
Network Central:     18
Top Hats:     20
Cover Story:   Home Work 32
       
UPFRONT      
News Reel:   What's happening and who's moving 10
Book Review:   The 3rd Alternative Solving Life's Most Difficult Problems,      
by Stephen R. Covey
10
Your Voice in Government:   Just a Shell Game? In 2011 the Legislature replaced the Market Value Homestead Credit program with a Homestead Market Value Exclusion. So what changed? 12
People to Know:     15
The Trouble with Business:  
Profit Killer  The cost of employee turnover isn't just time and training.  There are also hard costs that can hurt your bottom line.
16
BUSINESS TOOLS      
Entrepreneurism:   Building Investor Confidence  Spend the time, effort and money to communicate realistic financial statements clearly and convincingly.  It can be the key to successfully finding an investor. 22
TechStrategies:   Talent.me  This new professional networking app on Facebook helps professionals leverage their friend network to advance their careers and showcase their skills.. 24
Tech News     25
Going Green     26
Economic Central presented by Falcon Bank:     28
THIS ISSUE      
Feature:   Changing Faces  Ignoring one out of every 10 potential customers is not a good recipe for business success. 38
Special Focus:   Preparing Your Business for Sale 42
Business Spotlight:   Beth Huber, The Quick Fix Massage Shop 46
       
SPECIAL SECTION      
Commercial Construction, Real Estate and Leasing     43
       
Online Only:   Maximizing Twitter  
    Six Key Trends for Innovation      
    Creating a Business Plan      
    Great Business Ideas to Start Today  
 

News & Events


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Online Only

  • Assuming your data will not be hacked, stolen, or burnt to a crisp in a fire, which solution—cloud storage or an external hard drive—is more cost effective, byte for byte?  You can find PCWorld’s review of the various storage options here.
  • Delivering an engaging sales experience has a significant impact on customer loyalty.  Here are three steps you can take to improve customer loyalty.
  • The best leaders know how to delegate well, especially in growing companies that require their full attention.  Here are six steps you can take to maximize your delegation talent.
  • The success or failure of a presentation is determined by what happens in the 24 to 36 hours before the event.  Here are five tips you can use during that critical window to ensure that your presentation is the best it can be.
  • Today’s headlines are filled with stories of unethical and unscrupulous business dealings.  Consumers need your company to stand for something important and demand to be treated in a fair and consistent manner. YFS Magazine shares 100 core values from 15 winning companies here.
  • The Graduate Employment Outcomes tool shows how many recent Minnesota graduates found Minnesota jobs one and two years after graduation. It also shows the median wages earned and the top industries where graduates found jobs. You can search by year, location, award type, institution type, and instructional program. Check it out here.
  • Stearns County Human Services recently received a grant from the Minnesota Department of Health to implement the Statewide Health Improvement Program (SHIP) in Stearns County.  The county is looking for businesses or organizations that are interested in participating in the initiative with creative ideas and programs.  You can find the list of acceptable SHIP program areas here, or visit www.StearnsCountyMN.gov
  • The Minnesota Trade Office provides training and expertise to help businesses of all sizes export successfully.  If you’d like to expand your business - think globally!  You can find the list of training opportunities available from the Minnesota Trade Office here.

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