Table of Contents March/April 2012

CONTENTS      
President's Letter:   Are We There Yet? 6
Editor's Note:   Office Work 8
Business Calendar:     14
Network Central:     18
Top Hats:     20
Cover Story:   Home Work 32
       
UPFRONT      
News Reel:   What's happening and who's moving 10
Book Review:   The 3rd Alternative Solving Life's Most Difficult Problems,      
by Stephen R. Covey
10
Your Voice in Government:   Just a Shell Game? In 2011 the Legislature replaced the Market Value Homestead Credit program with a Homestead Market Value Exclusion. So what changed? 12
People to Know:     15
The Trouble with Business:  
Profit Killer  The cost of employee turnover isn't just time and training.  There are also hard costs that can hurt your bottom line.
16
BUSINESS TOOLS      
Entrepreneurism:   Building Investor Confidence  Spend the time, effort and money to communicate realistic financial statements clearly and convincingly.  It can be the key to successfully finding an investor. 22
TechStrategies:   Talent.me  This new professional networking app on Facebook helps professionals leverage their friend network to advance their careers and showcase their skills.. 24
Tech News     25
Going Green     26
Economic Central presented by Falcon Bank:     28
THIS ISSUE      
Feature:   Changing Faces  Ignoring one out of every 10 potential customers is not a good recipe for business success. 38
Special Focus:   Preparing Your Business for Sale 42
Business Spotlight:   Beth Huber, The Quick Fix Massage Shop 46
       
SPECIAL SECTION      
Commercial Construction, Real Estate and Leasing     43
       
Online Only:   Maximizing Twitter  
    Six Key Trends for Innovation      
    Creating a Business Plan      
    Great Business Ideas to Start Today  
 

News & Events


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Online Only

  • Your company's leaders aren't necessarily the people with the titles and offices. Identifying and reinforcing their leadership behavior can give your whole organization a boost.  What does a hidden leader look like?  Learn more here.
  • Tablets have become powerful tools for conducting business while on the go. But which one to buy?  Find a summary of the key attributes of five different tablets here.
  • Just about every B2B marketer is looking for ways to generate more leads.  Here are five lead-generating experiments you can try today.
  • Developing a firm understanding of your audience can help you achieve success across a wide variety of social media sites.  Duct Tape Marketing has four suggestions to make the job easier.
  • The Greater Minnesota Job Expansion Program provides tax benefits to businesses located in Greater Minnesota that increase employment. Qualifying businesses that meet job-growth goals may receive sales tax refunds for purchases made during a seven-year period.  You can find eligibility and application details here.
  • A plethora of email marketing solutions now offer advanced systems that let you send automated, beautifully designed rich-media messages that deliver a decent return on investment. The benefits and uses of five different programs can be found here.

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