Table of Contents March/April 2012

CONTENTS      
President's Letter:   Are We There Yet? 6
Editor's Note:   Office Work 8
Business Calendar:     14
Network Central:     18
Top Hats:     20
Cover Story:   Home Work 32
       
UPFRONT      
News Reel:   What's happening and who's moving 10
Book Review:   The 3rd Alternative Solving Life's Most Difficult Problems,      
by Stephen R. Covey
10
Your Voice in Government:   Just a Shell Game? In 2011 the Legislature replaced the Market Value Homestead Credit program with a Homestead Market Value Exclusion. So what changed? 12
People to Know:     15
The Trouble with Business:  
Profit Killer  The cost of employee turnover isn't just time and training.  There are also hard costs that can hurt your bottom line.
16
BUSINESS TOOLS      
Entrepreneurism:   Building Investor Confidence  Spend the time, effort and money to communicate realistic financial statements clearly and convincingly.  It can be the key to successfully finding an investor. 22
TechStrategies:   Talent.me  This new professional networking app on Facebook helps professionals leverage their friend network to advance their careers and showcase their skills.. 24
Tech News     25
Going Green     26
Economic Central presented by Falcon Bank:     28
THIS ISSUE      
Feature:   Changing Faces  Ignoring one out of every 10 potential customers is not a good recipe for business success. 38
Special Focus:   Preparing Your Business for Sale 42
Business Spotlight:   Beth Huber, The Quick Fix Massage Shop 46
       
SPECIAL SECTION      
Commercial Construction, Real Estate and Leasing     43
       
Online Only:   Maximizing Twitter  
    Six Key Trends for Innovation      
    Creating a Business Plan      
    Great Business Ideas to Start Today  
 

News & Events


View All Events ...

Online Only

  • You can se the entire photo gallery of the 2014 St. Cloud Area Chamber's Business Awards Luncheon here.
  • Business News Daily walks you through the pros and cons of the iOS, Android, and Windows phones.  It’s worth reading just to see the comments from those who weigh-in regarding their favorite system.
  • A solid assortment of startups are taking advantage of the consumer power of tech savvy female users.  Here are 10 startups that may want to attract both men and women, but the focus is definitely on women
  • Thoughtful leaders are truly respected. Here are six traits that make them so admired.
  • It’s not always easy for healthcare startups, which have to brave the regulatory world of the FDA.  Learning to work with the system is probably best, but not everyone is choosing that route.  Here are five ideas for getting along – or not – with the FDA.
  • The MIT Media Lab's Tangible Media Group recently unveiled inFORM, its dynamic shape display which allows you to interact with real objects by reaching through your screen.  Watch the video here.
  • Here’s another cool video.  Apple’s recent patent application for a holographic iPhone has imaginations going wild.  Fast Company tracked down a concept video by Mike Ko, who has created animations for companies such as Google, Nike, Toyota, and NASCAR.  The short clip simulates what it might look like if images left the iPhone screen and floated in the air.  You can watch it here.
  • Seniors and baby boomers make up a whopping 23.4 percent of the population. If you haven’t thought about how to reach this market, you’d better start.  This video shows how nine entrepreneurs pitch their products to Baby Boomers – in just three minutes each!
  • Americans in the 55-64 age group start new businesses at a higher rate than those in their twenties and thirties and have, every single year, from 1996 to 2013.  Research suggests that there are several ways policymakers can support this important phenomenon of older entrepreneurship. Dane Stangler, vice president, research and policy, Ewing Marion Kauffman Foundation, addressed this topic in February 2014 before the U.S. Senate Special Committee on Aging & the Senate Committee on Small Business and Entrepreneurship.  Read his remarks here.

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