Table of Contents March/April 2012

CONTENTS      
President's Letter:   Are We There Yet? 6
Editor's Note:   Office Work 8
Business Calendar:     14
Network Central:     18
Top Hats:     20
Cover Story:   Home Work 32
       
UPFRONT      
News Reel:   What's happening and who's moving 10
Book Review:   The 3rd Alternative Solving Life's Most Difficult Problems,      
by Stephen R. Covey
10
Your Voice in Government:   Just a Shell Game? In 2011 the Legislature replaced the Market Value Homestead Credit program with a Homestead Market Value Exclusion. So what changed? 12
People to Know:     15
The Trouble with Business:  
Profit Killer  The cost of employee turnover isn't just time and training.  There are also hard costs that can hurt your bottom line.
16
BUSINESS TOOLS      
Entrepreneurism:   Building Investor Confidence  Spend the time, effort and money to communicate realistic financial statements clearly and convincingly.  It can be the key to successfully finding an investor. 22
TechStrategies:   Talent.me  This new professional networking app on Facebook helps professionals leverage their friend network to advance their careers and showcase their skills.. 24
Tech News     25
Going Green     26
Economic Central presented by Falcon Bank:     28
THIS ISSUE      
Feature:   Changing Faces  Ignoring one out of every 10 potential customers is not a good recipe for business success. 38
Special Focus:   Preparing Your Business for Sale 42
Business Spotlight:   Beth Huber, The Quick Fix Massage Shop 46
       
SPECIAL SECTION      
Commercial Construction, Real Estate and Leasing     43
       
Online Only:   Maximizing Twitter  
    Six Key Trends for Innovation      
    Creating a Business Plan      
    Great Business Ideas to Start Today  
 

News & Events


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Online Only

  • The 33rd edition of the popular Getting Started in Business guide features expanded sections on business entity choice, changes in employment law and unemployment regulation, financing and taxation. Developed by the Minnesota Department of Employment and Economic Development.  You can download it here.
  • Getting noticed by your target audience is getting more and more difficult.  Here are five tips to help you stay ahead of the competition.
  • Success on YouTube depends on what you want to accomplish.  These key questions will help you develop your video strategy.
  • Business-to-business lead generation requires marketers to guide prospects through the process of identifying, understanding and addressing their problems, writes John Jantsch. See what he has to say about proper lead generation – or lead guiding – here.
  • Mycestro is the next generation of 3D Mouse. It is slim, easy to use, fits on your finger, and allows you to control your computer with simple hand gestures.  See the Mycestro in action here.
  • The Minnesota Department of Employment and Economic Development (DEED) has developed a pilot program that provides up to $25,000 to help small businesses pay for technical assistance and services from public higher education institutions and nonprofit entities.  You can find application materials and other details about the program here.
  • A Sustainable Future
    From urban planning to consumerism, sustainable business practices touch every part of our lives…and impact your bottom line.
     
    Sustainability objectives have become part of many organizational strategic goals. Global companies are making news as they work to reduce their energy footprints.  But they aren't alone.  There are many companies and organizations in the St. Cloud area that are taking “going green” to heart.
     
    Following are the sources By mary macdonell Belisle used in this story that appeared in the March 2015 issue of Business Central Magazine.
     
    1. McKinsey Global Survey, < http://www.sustainablebrands.com/digital_learning/research/mckinsey-global-survey-business-sustainability >
    2. St. Cloud’s 2011 Comprehensive Annual Financial Report, < http://www.ci.stcloud.mn.us/275/Annual-Financial-Reports-CAFR >
    3. “Electrolux awarded EU sustainable energy award,” Feb. 2, 2007 < http://group.electrolux.com/en/electrolux-awarded-eu-sustainable-energy-award-1638/ >
    4. “Electrolux named 2011 EnergyStar® Product Manufacturer of the Year,”  < http://newsroom.electrolux.com/us/2011/03/15/electrolux-named-2011-energy-star%C2%AE-product-manufacturer-partner-of-the-year/ >
    5. “Electrolux ranked Household Durables Industry Leader in the Dow Jones Sustainability World Index,”   < http://group.electrolux.com/en/topic/dow-jones-sustainability-world-index/ >
    6. 2013 Annual Report <  http://annualreports.electrolux.com/2013/en/Sustainability/CEOStatement.html
    7. College of Saint Benedict Sustainability Master Plan 2012, < http://www.csbsju.edu/Documents/CSB%20Sustainability/MasterPlanJune12.pdf >
    8. “Giving old stuff new life at CSB,” by Ann Wessel, St. Cloud Times < http://www.sctimes.com/story/news/local/2014/05/16/giving-old-stuff-new-life-csb/9202719/ >
    9. “CSB eliminates sale, purchase of plastic water bottles on campus,” < http://www.csbsju.edu/news/water-bottle-policy >
    10. East Side Glass, Innovative Power Systems website < http://ips-solar.com/installations/show/east-side-glass/ >

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