Business Central Magazine
Table of Contents July/August 2012

CONTENTS      
President's Letter:   My Mentor, My Colleague, My Friend 6
Editor's Note:   Collaboration 8
Business Calendar:     16
Network Central:     20
Top Hats:     22
Cover Story:   NEVER GIVE UP 34
       
UPFRONT      
News Reel:   What's happening and who's moving 10
Book Review:   Smart Thinking:  Three Essential Keys to Solve Problems, Innovate, and Get Things Done by Art Markman, PhD. 10
Your Voice in Government:     12
People to Know:     14
Regional Round-Up:  
Sauk Rapids Citizen of the Year:  Ray Schlichting
18
BUSINESS TOOLS      
Entrepreneurism:   Faceoff  Leadership vs. Management: Is it just one or the other? 24
Going Green     25
Tech News
 
25
TechStrategies:   What's Your ROI?
26
Doing Good
  Give Thoughtfully 28
Economic Central presented by Falcon Bank:     30
Quarterly Cost of Living Report     32
       
SPECIAL SECTIONS      
Smart Business
    45
Redefining Business
  Women in Business Directory
47
Senior Health and Living
    53
       
THIS ISSUE      
Feature:   Couponing  Are coupons just another way to discount your products...or are they the new age of advertising?. 42
Special Focus:   Women Helping Women  Now more than ever, women are serving as role models and support systems for each other. 46
Encore Entrepreneurs   For many older adults, starting a small business can be an opportunity to transform a lifetime hobby or interest into a lucrative line of work. 52
Business Spotlight:   Roger Bonn and Glen Sunder, Peters Body Shop
58
       
       
Online Only:   Bring Air Service to St. Cloud
 
    6 Ways to Boost Sales
     
    Marketing Stunts that Backfired
     
    SBA Increases Size Standards
 
 

News & Events

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  • Partner with local business groups, plan for festivals, or better yet, host your own event, and stay in touch with customers year-round.  These are just a few of the tips provided by the US Small Business Administration on how you can take advantage of Minnesota’s summer tourist season.
  • This 3-minute video shows an entire house built in just four weeks using a computer, a CNC machine, and a printer.
  • It isn’t easy, but you can fix your time management problem by implementing systems and processes that give you mastery over your calendar, commitments and communications.  Learn more here.
  • When they don’t have all the skills or resources needed to truly delight customers, it makes sense to partner with a company that can contribute those missing pieces.  Partnering can take the supplier-customer relationship to a new and higher level and improve each partner’s work processes. Here are five questions that you and your partners should ask one another in order to work together more effectively.

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