Cover Story

BUSINESS AS USUAL

By John Pepper // Photos by Joel Butkowski, Butkowski Digital Imaging
Christy and Grant Gilleland plan to grow the family business by focusing on the mission and vision that guided the company to its current success.

TECH STRATEGIES: Share-Ability

By Dawn Zimmerman, The Write Advantage // Photos by
It's been more than a decade since MySpace, LinkedIn and Facebook courted their first followers, yet each year brings significant shifts in the industry.  Are you ready for 2015?

MANAGEMENT TOOLKIT: The Line Forms Here

By Tracy Knofla, High Impact Training // Photos by
If you're thinking about retirement you'd better be cultivating your next generation of business leaders., High

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  • The 33rd edition of the popular Getting Started in Business guide features expanded sections on business entity choice, changes in employment law and unemployment regulation, financing and taxation. Developed by the Minnesota Department of Employment and Economic Development.  You can download it here.
  • Getting noticed by your target audience is getting more and more difficult.  Here are five tips to help you stay ahead of the competition.
  • Success on YouTube depends on what you want to accomplish.  These key questions will help you develop your video strategy.
  • Business-to-business lead generation requires marketers to guide prospects through the process of identifying, understanding and addressing their problems, writes John Jantsch. See what he has to say about proper lead generation – or lead guiding – here.
  • Mycestro is the next generation of 3D Mouse. It is slim, easy to use, fits on your finger, and allows you to control your computer with simple hand gestures.  See the Mycestro in action here.
  • The Minnesota Department of Employment and Economic Development (DEED) has developed a pilot program that provides up to $25,000 to help small businesses pay for technical assistance and services from public higher education institutions and nonprofit entities.  You can find application materials and other details about the program here.
  • A Sustainable Future
    From urban planning to consumerism, sustainable business practices touch every part of our lives…and impact your bottom line.
     
    Sustainability objectives have become part of many organizational strategic goals. Global companies are making news as they work to reduce their energy footprints.  But they aren't alone.  There are many companies and organizations in the St. Cloud area that are taking “going green” to heart.
     
    Following are the sources By mary macdonell Belisle used in this story that appeared in the March 2015 issue of Business Central Magazine.
     
    1. McKinsey Global Survey, < http://www.sustainablebrands.com/digital_learning/research/mckinsey-global-survey-business-sustainability >
    2. St. Cloud’s 2011 Comprehensive Annual Financial Report, < http://www.ci.stcloud.mn.us/275/Annual-Financial-Reports-CAFR >
    3. “Electrolux awarded EU sustainable energy award,” Feb. 2, 2007 < http://group.electrolux.com/en/electrolux-awarded-eu-sustainable-energy-award-1638/ >
    4. “Electrolux named 2011 EnergyStar® Product Manufacturer of the Year,”  < http://newsroom.electrolux.com/us/2011/03/15/electrolux-named-2011-energy-star%C2%AE-product-manufacturer-partner-of-the-year/ >
    5. “Electrolux ranked Household Durables Industry Leader in the Dow Jones Sustainability World Index,”   < http://group.electrolux.com/en/topic/dow-jones-sustainability-world-index/ >
    6. 2013 Annual Report <  http://annualreports.electrolux.com/2013/en/Sustainability/CEOStatement.html
    7. College of Saint Benedict Sustainability Master Plan 2012, < http://www.csbsju.edu/Documents/CSB%20Sustainability/MasterPlanJune12.pdf >
    8. “Giving old stuff new life at CSB,” by Ann Wessel, St. Cloud Times < http://www.sctimes.com/story/news/local/2014/05/16/giving-old-stuff-new-life-csb/9202719/ >
    9. “CSB eliminates sale, purchase of plastic water bottles on campus,” < http://www.csbsju.edu/news/water-bottle-policy >
    10. East Side Glass, Innovative Power Systems website < http://ips-solar.com/installations/show/east-side-glass/ >

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