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READER PROFILE

Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you're reaching the people who make the final decisions on purchases for their businesses and organizations.

BUYING DECISIONS

92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business to business choice in central Minnesota.

DEMOGRAPHICS

Circulation: 6000 business owners and executives in Central Minnesota

Job Title: 87 percent CEO, Owner, President, Senior Management

Pass along: 68 percent of our readers pass their issue of Business Central on to at least one other person

Age: 35 – 54

Gender: 70% male; 30% female

Industry: 32% Business Services 18% Retail 16% Manufacturing/Wholesale 14% Government/Non-profit 11% Personal Services 9% Other

 

Employee size: 28% 1-4 35% 5-24 23% 25-99 14% 100+



To explore advertising opportunities call Wendy Hendricks at 320-656-3808 or email

whendricks@BusinessCentralMagazine.com

*2004 Readership Survey

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