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READER PROFILE

Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you're reaching the people who make the final decisions on purchases for their businesses and organizations.

BUYING DECISIONS

92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business to business choice in central Minnesota.

DEMOGRAPHICS

Circulation: 6000 business owners and executives in Central Minnesota

Job Title: 87 percent CEO, Owner, President, Senior Management

Pass along: 68 percent of our readers pass their issue of Business Central on to at least one other person

Age: 35 – 54

Gender: 70% male; 30% female

Industry: 32% Business Services 18% Retail 16% Manufacturing/Wholesale 14% Government/Non-profit 11% Personal Services 9% Other

 

Employee size: 28% 1-4 35% 5-24 23% 25-99 14% 100+



To explore advertising opportunities call Wendy Hendricks at 320-656-3808 or email

whendricks@BusinessCentralMagazine.com

*2004 Readership Survey

News & Events


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Online Only

  • The 33rd edition of the popular Getting Started in Business guide features expanded sections on business entity choice, changes in employment law and unemployment regulation, financing and taxation. Developed by the Minnesota Department of Employment and Economic Development.  You can download it here.
  • Getting noticed by your target audience is getting more and more difficult.  Here are five tips to help you stay ahead of the competition.
  • Success on YouTube depends on what you want to accomplish.  These key questions will help you develop your video strategy.
  • Business-to-business lead generation requires marketers to guide prospects through the process of identifying, understanding and addressing their problems, writes John Jantsch. See what he has to say about proper lead generation – or lead guiding – here.
  • Mycestro is the next generation of 3D Mouse. It is slim, easy to use, fits on your finger, and allows you to control your computer with simple hand gestures.  See the Mycestro in action here.
  • The Minnesota Department of Employment and Economic Development (DEED) has developed a pilot program that provides up to $25,000 to help small businesses pay for technical assistance and services from public higher education institutions and nonprofit entities.  You can find application materials and other details about the program here.
  • A Sustainable Future
    From urban planning to consumerism, sustainable business practices touch every part of our lives…and impact your bottom line.
     
    Sustainability objectives have become part of many organizational strategic goals. Global companies are making news as they work to reduce their energy footprints.  But they aren't alone.  There are many companies and organizations in the St. Cloud area that are taking “going green” to heart.
     
    Following are the sources By mary macdonell Belisle used in this story that appeared in the March 2015 issue of Business Central Magazine.
     
    1. McKinsey Global Survey, < http://www.sustainablebrands.com/digital_learning/research/mckinsey-global-survey-business-sustainability >
    2. St. Cloud’s 2011 Comprehensive Annual Financial Report, < http://www.ci.stcloud.mn.us/275/Annual-Financial-Reports-CAFR >
    3. “Electrolux awarded EU sustainable energy award,” Feb. 2, 2007 < http://group.electrolux.com/en/electrolux-awarded-eu-sustainable-energy-award-1638/ >
    4. “Electrolux named 2011 EnergyStar® Product Manufacturer of the Year,”  < http://newsroom.electrolux.com/us/2011/03/15/electrolux-named-2011-energy-star%C2%AE-product-manufacturer-partner-of-the-year/ >
    5. “Electrolux ranked Household Durables Industry Leader in the Dow Jones Sustainability World Index,”   < http://group.electrolux.com/en/topic/dow-jones-sustainability-world-index/ >
    6. 2013 Annual Report <  http://annualreports.electrolux.com/2013/en/Sustainability/CEOStatement.html
    7. College of Saint Benedict Sustainability Master Plan 2012, < http://www.csbsju.edu/Documents/CSB%20Sustainability/MasterPlanJune12.pdf >
    8. “Giving old stuff new life at CSB,” by Ann Wessel, St. Cloud Times < http://www.sctimes.com/story/news/local/2014/05/16/giving-old-stuff-new-life-csb/9202719/ >
    9. “CSB eliminates sale, purchase of plastic water bottles on campus,” < http://www.csbsju.edu/news/water-bottle-policy >
    10. East Side Glass, Innovative Power Systems website < http://ips-solar.com/installations/show/east-side-glass/ >

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