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READER PROFILE

Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you're reaching the people who make the final decisions on purchases for their businesses and organizations.

BUYING DECISIONS

92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business to business choice in central Minnesota.

DEMOGRAPHICS

Circulation: 6000 business owners and executives in Central Minnesota

Job Title: 87 percent CEO, Owner, President, Senior Management

Pass along: 68 percent of our readers pass their issue of Business Central on to at least one other person

Age: 35 – 54

Gender: 70% male; 30% female

Industry: 32% Business Services 18% Retail 16% Manufacturing/Wholesale 14% Government/Non-profit 11% Personal Services 9% Other

 

Employee size: 28% 1-4 35% 5-24 23% 25-99 14% 100+



To explore advertising opportunities call Melinda Vonderahe at 320-656-3808 or email

Sales@BusinessCentralMagazine.com

*2004 Readership Survey

News & Events

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Online Only

  • Live video and audio content can be repurposed for use across multiple social media channels.  It all begins with having a plan in place before you start recording, one that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.
    Source: socialmediaexaminer.com

  • When it comes to purchasing or leasing business equipment, the right decision depends on what works for your specific situation.  Conserve working capital vs. a balance-sheet asset?  Long-term investment vs. moving on to the newest technology?  Potential tax deduction vs. greater upfront costs?  As with any decision, researching your options and considering both pros and cons is the best way to determine what works best for your company.
    Source: Nav.com

  • You may have been conducting performance reviews for years, but in the era of COVID-19 everything has changed.  If half of your workforce is working remotely, how do you review their performance?  The Harvard Business Review has several suggestions, including reflecting on the purpose of the review, determining exactly what you're evaluating, and being compassionate.

  • Making a big decision can be paralyzing. Jobs, revenue, even companies can be on the line if you make a bad decision.  How can you learn to move forward without over-thinking a situation?  Look for the decision that both "thinks" and "feels" right and be prepared to adapt.  There's more to it than that, of course, but this process can help you get started.
    Source: Fast Company Online

  • COVID-19 Infects Consumer Confidence
    Like any good virus, the coronavirus spreads rapidly infecting both people and business, by Allison Bily and Lynn MacDonald, St. Cloud State University.
     
    Following are the sources used in this article, which first appeared in the November 2020 issue of Business Central Magazine.
     
    References
     
    Chetty, R., Friedman, J.N., Hendren, N., Stepner, M, and the OI Team, “The Economic Impacts of COVID-19: Evidence from a New Public Database Built from Private Sector Data.” Working paper. September 2020. https://opportunityinsights.org/wp-content/uploads/2020/05/tracker_paper.pdf
     
    Chetty, R. ET Now. “Coping with the Covid-19 Pandemic,” Interview with Raj Chetty. August 10, 2020. https://www.youtube.com/watch?v=byVeYOaCvoI
     
    Mankiw, N. Gregory. “The Covid-19 Recession of 2020,” forthcoming in Macroeconomics 11e. August 2020. https://scholar.harvard.edu/files/mankiw/files/covid-19_recession_of_2020_aug2020.pdf
     
    Data from: Opportunity Insights Economic Tracker, Explore the Data, National and MN data. https://tracktherecovery.org/. Accessed on September 20, 2020.

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