Advertise In Business Central Magazine

Special Advertising Opportunities
Download The 2014 Media Kit (pdf)
Ad Submission Checklist

READER PROFILE

Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you're reaching the people who make the final decisions on purchases for their businesses and organizations.

BUYING DECISIONS

92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business to business choice in central Minnesota.

DEMOGRAPHICS

Circulation: 6000 business owners and executives in Central Minnesota

Job Title: 87 percent CEO, Owner, President, Senior Management

Pass along: 68 percent of our readers pass their issue of Business Central on to at least one other person

Age: 35 – 54

Gender: 70% male; 30% female

Industry: 32% Business Services 18% Retail 16% Manufacturing/Wholesale 14% Government/Non-profit 11% Personal Services 9% Other

 

Employee size: 28% 1-4 35% 5-24 23% 25-99 14% 100+



To explore advertising opportunities call Wendy Hendricks at 320-656-3808 or email

whendricks@BusinessCentralMagazine.com

*2004 Readership Survey

News & Events


View All Events ...

Online Only

  • There are several steps you can take to minimize the risks involved in recruitment.  You can find three of them here.
  • Before dumping your business landline, remember that saving a few dollars is often costly.  Here are some things to consider before you cut the cord.
  • There are seven major sections to a business plan, according to Entrepreneur online, and each one is a complex document.  If you’re ready to dig in, you can learn the details and find additional resources here.
  • Thinking about starting a business blog?  Here are ten things to keep in mind so your blog works for you, rather than against you.
  • LinkedIn’s new business model may help sales professionals and recruiters be more successful.
    View a demo or sign up for a free trial of Sales Navigator here:
     http://business.linkedin.com/sales-solutions/prospecting-tool.html/
    View a chart of costs and features here (You need to be signed in to LinkedIn):
  • What makes St. Cloud, Minnesota, the land of opportunity?  We are near average on residential racial segregation. We invest in social capital, which means we believe our community benefits from social contact and networking to promote productivity. We have low high school dropout rates and low numbers of single parent households compared to the national average. Children growing up in the St. Cloud area have a 12.7 percent chance of moving from the bottom quintile to the top quintile, which is one of the best percentages in the nation.
     
    You can find income data here.

    For an article on income mobility by Dr. Raj Chetty, economics professor, Harvard University, follow this link.
  • Get Past the Label

    If you haven’t considered employing persons with physical, mental, or developmental challenges, it’s time to reconsider. Hiring workers with disabilities may be easier––and far more satisfying––than you ever imagined.  Following are sources and information that can help you get started.
     
    “Frequently Asked Questions,” U.S. Department of Labor
    “Fact Sheet,” Minnesota State Council on Disability
    “Tax Benefits for Businesses Who Have Employees with Disabilities,” Internal Revenue Service

    Catholic Charities, Independence Center, Inc., Independent Lifestyles, Inc.,
    Opportunity Matters, Inc., Opportunity Services, Rise, Inc. - Central Minnesota Works, True Friends, WACOSA

  • Moving people and commerce where they want and need to go is critical to Minnesota’s prosperity.  Despite enthusiasm surrounding trains and other transportation alternatives, the reality is Minnesota’s businesses and workers use roads and bridges to make the economy run.
     
    You can find the complete report on transportation, prepared by the Center of the American Experiment, here.

Advertising

Find out how you can advertise with Business Central Magazine.





 

Stay Informed

Click "SignUp" below to register for your subscription to BusinessCentral Magazine.

SignUp


Site Powered by Kentico CMS for ASP.NET  |  Web design and support by JDB Associates