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READER PROFILE

Business Central readers are the leaders in their companies and their industries. Our most recent membership survey tells us our readers are business owners, CEOs, presidents, and senior managers. That means when you advertise in Business Central you're reaching the people who make the final decisions on purchases for their businesses and organizations.

BUYING DECISIONS

92% or nine out of 10 readers tell us they prefer to do business with other Central Minnesota businesses. What’s more, almost 60% or six of 10 readers say they are likely to give preference to Business Central advertisers when making business purchases.* Business Central magazine is the best business to business choice in central Minnesota.

DEMOGRAPHICS

Circulation: 6000 business owners and executives in Central Minnesota

Job Title: 87 percent CEO, Owner, President, Senior Management

Pass along: 68 percent of our readers pass their issue of Business Central on to at least one other person

Age: 35 – 54

Gender: 70% male; 30% female

Industry: 32% Business Services 18% Retail 16% Manufacturing/Wholesale 14% Government/Non-profit 11% Personal Services 9% Other

 

Employee size: 28% 1-4 35% 5-24 23% 25-99 14% 100+



To explore advertising opportunities call Wendy Hendricks at 320-656-3808 or email

whendricks@BusinessCentralMagazine.com

*2004 Readership Survey

News & Events


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  • The Taxpayer Advocate Service of the IRS has developed several tools for individuals and employers to assist in estimating their Affordable Care Act related credits and payments. For instance, The Small Business Health Care Tax Credit Estimator can help you determine if you might be eligible for the Small Business Health Care Tax Credit and how much credit you might receive.  Learn more here.
  • Some of the most common errors include failure to create a contract, not establishing clear payment terms, and neglecting to follow-up with customers who don’t pay on time.  Find the other nine here.
  • Doing too much, doing too little, and wanting it for free are some of the biggest mistakes small businesses make when it comes to social media marketing.  Read about other mistakes and how to avoid them here.
  • Some simple precautions can go a long way toward protecting your business from hackers.  Here are five simple tips that will help keep your data safe.
  • Minnesota claimed the top spot in the CNBC, First in Business Worldwide, ninth annual list of America’s Top States for Business. Minnesota, which took sixth place last year, came out on top, scoring 1,584 out of 2,500 points.  The rankings for all 50 states are available here.
  • We celebrated 15 years in business at an open house with the Chamber of Commerce.  Jim McAlister, Tell-A-Vision Productions, put together a video for us.  Among the stars are associate publisher Wendy Hendricks, Hendricks Marketing.  You can watch the video here.
  • On November 3, 2015, the St. Cloud Area School District is asking voters to decide on a proposed Bond Referendum.  Take time to educate yourself before you cast your ballot.  You can find referendum information, including the tax impact for individual homeowners and businesses here.

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